Reduce or eliminate the Confederation Bridge toll. For example a pass for Islanders at a reduced rate – even a $5 refund/rebate.
Another ideas would be to sell Confederation Bridge passes with a bulk discount, and tied to a specific vehicle or person. For example, but 10 passes and get 1 free.
Comment from Dec 2015 Chili and Chat – “As promised by our entrance into the Canadian family, unencumbered access to and return from mainland.”